The Start Smart

about us

About us

The Start Smart exists to empower leaders to unlock maximum potential in their people, their teams and their organisations by delivering informed research, intelligent intuition and assured execution that delivers meaningful outcomes.

Our team are experienced and enthusiastic

Problem solvers

who are committed not only to conceptualising change, but delivering relevant and accountable execution.

Speak to us

The Start Smart
is the future

The future of organisational support
and professional services.

We are driven by data and research, innovate with intelligence and intuition, and execute with commitment and assurance - The Start Smart is the catalyst. We envisage a future where humans and technology work together as an ecosystem to build, create and do great things.


At the very core of The Start Smart is our people. We are passionate
professionals, with diverse backgrounds, sharing a common desire to explore,
unearth and unlock. We celebrate individuality as much as we do excellence,
constructive criticism as much as we do collective conformance, and integrity
as much as we do winning.

We are always on the lookout for exceptional talent to join our team.
Visit our Careers Page to view current open opportunities.

Founder's message

Salman Abeer

Inspired by the simplicity and harmony in the complexity from bustling street corners from around the world, The Start Smart challenges the complexity of the current workplace to inspire and empower simplicity. The teams at The Start Smart respect the traditional, whilst evolving the ecosystems that surround us. As we become more interconnected, globalised and informed, it will be humans that are at the centre of evolution and innovation.

Our Human first approaches combine experienced leaders, futurists and disruptors to create a completely different approach to organisational support services. Effectively, we want to change the way functions are performed, research is executed, technologies are built and knowledge is shared to usher in a new era of collaborative working and service experience for leaders.

Created to empower and inspire leaders, the team at The Start Smart are proud to invite you to explore the Unknown, the

Founder and Chief Executive


Our Advisors assure, design and govern all our solutions both
in Traditional Engagements and Ecosystems, our Advisory X
executes as the centre of excellence in all our offerings.

Chris Payne

Through Advisory X The Start Smart brings assurance into the hands of industry leaders. Our advisors are movers, shakers and creators of modern organisations who are now a part of Advisory X to work alongside leaders to assure their objectives.

If the opposite idea to your strategy is a bad idea, then you don't have a strategy - you are just doing what everyone else is, AdvisoryX tests your thinking and inspires the difference.”

Chris Payne | Advisory Lead

About becoming an advisor

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Values and Beliefs

To deliver on our mission to empower leaders to unlock maximum potential, we are committed to always working with respect, integrity and honesty. Our values and beliefs govern the way in which we interact with all stakeholders along our journey and reflect our commitment to deliver to agreed outcomes.

  • Human-First
  • Unlocking the Unknown
  • Intelligently Intuitive
  • Accountable and Traceable
  • Assurance and Backed
  • Work and Create Together

and Press




Contact Us

The Start Smart is proudly Australian Founded and owned,
with headquarters in Sydney and offices around Australia.

Ready to Unlock?

Get in touch ith us to understand how we can help.

Get in Touch