You’re not paying enough attention to customer satisfaction. That’s why you might be leading the market one year, but not the next.
Competition is fierce in the general insurance market – you’re competing against over 30 players in the industry. As Australians are demanding more value for their insurance dollar, customer satisfaction becomes one of the strongest non-financial performance research measures – it’s something you can’t ignore.
Our infographic highlights the top 10 performers within the general insurance industry. Based on the 2019 Roy Morgan General Insurance Satisfaction report, these insurers have outpaced others in customer satisfaction, with RAA, RACT, and WFI amongst the top three players.
Alarmingly, Australians’ general insurance satisfaction has been dropping for the past two years. How will you differentiate yourself to attract and retain customers? Look for ways to improve the customer experience during the claiming process. In a changing landscape, investing in a futureproof CX solution is key to stay relevant to customers and influence their purchasing decisions.